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Webinar Recording: How Penn State's Smeal College of Business Revolutionized Digital Career Content

Smeal Webinar Recap Header

In 2016, Penn State's Smeal College Career Center decided that they needed to overhaul how they were presenting digital resources and communicating with students. Knowing that career is a primary student motivator, they needed to find a way to deliver a more engaging and personalized experience. While Smeal had plenty of student resources, they were all in different buckets - making them difficult to manage and hard for students to find.

In our second #CareerEverywhere Webinar, Ashley Rippey, Director of Smeal's Business Career Center, discussed how her team was able to use technology to create one communication hub that delivers a better experience for students, makes it easier to curate and present digital resources, and ensures that their digital identity doesn't look like it was created in the 90’s!

If you weren't able to join us for the webinar, or want to review what you learned if you did attend, you can request access to the webinar recording below. 

ACCESS THE WEBINAR RECORDING

In the recording you will learn how the Business Career Center at Smeal was able to create one dynamic and visually appealing communication hub that delivers a better experience for students, makes it easier to curate and present digital resources, and drives engagement.

This webinar covered:

  • What led to the decision to overhaul their digital resource strategy, including challenges they were trying to overcome
  • The benefits to students and impact on staff. 
  • The before and after and the impact to engagement
  • Advice and recommendations based on their own strategic implementation of a plan for curating and communicating digital content
  • Q&A

 

If you have questions on the webinar, or anything else uConnect, don't hesitate to reach out to us at info@gouconnect.com 

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Cece Carey-Snow
Cece Carey-Snow

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