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University of Pennsylvania Launches New Website to Increase Individualized Engagement

UPenn Announcement

University of Pennsylvania Career Services has launched a new website designed to increase and improve access to career development resources and opportunities. 

Penn students have always had an abundance of career development resources, information, opportunities, and the support of the dedicated Career Services team available to them. With much of this valuable content living across different websites, applications, and offices, however, students were frequently unaware of the full range of support, or were uncertain what was relevant to them along their pathways.

To bring this abundance of resources into one place, the Penn Career Services team worked with uConnect, a company that builds the only career services marketing system for higher education. The new website, careerservices.upenn.edu, is designed to ensure that every student is familiar with and able to easily access the resources that will help them achieve a meaningful career outcome.

On the site, students will find a streamlined user experience that allows them to explore career resources and tools, blogs, events and opportunities, curated in ‘Communities’ aligned to industry interests, such as Engineering or Non-Profits; or Identity & Affinity groups such as International Students, LGBTQ and Veterans. Students can also explore content in Communities based on matriculation level -- Undergraduate, Masters, PhD & Post Doc, or Alumni

The full Penn community is encouraged to utilize the new site, to find information and support, or to contribute to the career development of current Penn students. Digital Communities for alumni, parents, faculty & staff, employers, and prospective students help different community members easily find what’s relevant to them.

“Our goal with the new Career Services website is to ensure that the students and alumni we serve are supported with the career resources and information relevant to their unique needs and interests,” says Dr. Barbara Hewitt, Executive Director of Career Services. “Our digital Communities make that easy, for students and stakeholders, and for the Career Services team too.”

From the new site, students and other subscribers receive regularly scheduled, automated newsletters that contain only fresh content that’s aligned to the Communities and Topics in which each subscriber has indicated interest. This method keeps students engaged with career content without inundating them with information irrelevant to their interests and goals.

To check out the new site, visit careerservices.upenn.edu

And if you're interested in learning more about uConnect, send a message to info@gouconnect.com!

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Cece Carey-Snow
Cece Carey-Snow

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