Welcome to our Blog!

A fresh take on career center marketing, higher-ed and entrepreneurship

Show and Tell - Using Instagram and Snapchat in Career Services

by Sarah Stone

Snapchat and Instagram are a huge part of college campus life these days. An overwhelming number of students use these social media tools; a recent survey done by New York-based advertising company Sumpto found that 77% of college students are using Snapchat daily, and similarly, an ever-increasing number of teenagers and young adults are on Instagram, where almost 90% of users are under 35. The fact is: college-age kids engage and connect largely through social media and this means that career services and other higher ed professionals can leverage these channels to communicate their messages to students.

Here, we want to discuss two specific, largely visual tools, Snapchat and Instagram, and why career service professionals should use them .

Read More

Topics: Promoting Career Services, Student Engagement, Social Marketing

Figuring out Twitter in the Career Center

by Ben Pauley

This week we’re talking about another social media tool: Twitter. We’ll be discussing what it is, why it’s important for career service professionals everywhere and some best practices to engage students in fun and creative ways.

Read More

Topics: Marketing Trends, Promoting Career Services, Social Marketing

Tumblr: What It Is and Why It Matters to Career Services

by Ben Pauley

Hey there. This year we had a tremendous holiday weekend. Pie was eaten, and a merry time had by all. But, as wonderful as it all was, we’re excited to be back in the office. Especially because of the scrumptious leftovers. New diet. I’m eating pie all week.

Ok, let’s get to it. Lately we’ve been blogging a lot about tools like Snapchat, LinkedIn, and about.me. Continuing this tradition, this week we’re talking about Tumblr.

Read More

Topics: Promoting Career Services, Social Marketing

Snapchat and the Career Center: How to Setup Your Account

by Ben Pauley

A couple of weeks ago we published a blog post outlining why Career Services should be using Snapchat. In the same post we gave you a small but powerful list of best practices. This week, as promised, we are following up with a practical guide to aid Career Centers that want to sign up for their very own Snapchat account.

Read More

Topics: Promoting Career Services, Social Marketing