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A fresh take on career center marketing, higher-ed and entrepreneurship

Using LinkedIn to Access Big Data in Your Career Center

by Ben Pauley

Our lives are becoming increasingly intertwined with the internet. We use it at work, we use it at home, and, thanks to smart phones and tablets, we use it on the go. What’s left behind is a mound of unorganized information. It’s no surprise then that innovative companies everywhere have begun to organize this data and put it to good use. 

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Topics: LinkedIn, Recruiting, Data, Promoting Career Services

Changing How Companies Brand and Recruit on Campus

by Sarah Stone

Employer recruiting on college campuses has been a part of the higher education experience for years. Now, however, with new-found pressure to improve career preparation and student outcomes, recruiting plays a bigger role than ever.

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Topics: Recruiting, Branding, Promoting Career Services