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A fresh take on career center marketing, higher-ed and entrepreneurship

Streamlining Workflow with Nichols College

by Hannah Chouinard

In January of 2016, Nichols launched with uConnect with the full ability to segment students based on their interests, and to provide them with resources as their interests change throughout their undergraduate life. 
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Topics: Client Showcase, Promoting Career Services

Building Awareness and Boosting Student Engagement with Bentley University Career Services

by Hannah Chouinard

In the spring of 2013, uConnect began working with Bentley University Career Services to create a tailored solution to drive more awareness and student engagement with their unique career resources.
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Topics: Client Showcase, Promoting Career Services

Show and Tell - Using Instagram and Snapchat in Career Services

by Sarah Stone

Snapchat and Instagram are a huge part of college campus life these days. An overwhelming number of students use these social media tools; a recent survey done by New York-based advertising company Sumpto found that 77% of college students are using Snapchat daily, and similarly, an ever-increasing number of teenagers and young adults are on Instagram, where almost 90% of users are under 35. The fact is: college-age kids engage and connect largely through social media and this means that career services and other higher ed professionals can leverage these channels to communicate their messages to students.

Here, we want to discuss two specific, largely visual tools, Snapchat and Instagram, and why career service professionals should use them .

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Topics: Promoting Career Services, Student Engagement, Social Marketing

Engaging Millennials in Career Education - An Updated Take

by Sarah Stone

 

When talking to schools, our Founder often says “your ability to serve your students is predicated on your ability to effectively communicate with them.”

Today’s students communicate in fundamentally different ways than their non-millennial predecessors. They use their smartphone’s keyboard, camera and microphone to express themselves, they spend 3.1 hours a day consuming social media, and they almost never read emails not directly targeted to their immediate and personal interests. We are all witness to the biggest shift in communication since the move from radio to television - and the students right outside your office window are the ones leading this revolution.

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Topics: Promoting Career Services, Student Engagement

Back to Basics

by Hannah Chouinard

Every Sunday (okay, sometimes Monday if it's a three-day weekend) we review and send all of our partner schools a 'Weekly Usage Update'. While users can always find these stats in their uConnect admin dashboard, we email clients key datapoints so they can better understand how their community is engaging with their career resources. In doing this, we hope to support clients in reaching their utilization goals.

So partners can benchmark and improve usage of their uConnect portal, we wanted to create a 'Readership Primer' or essential, brass tacks, list of practices to provide a foundation that ensures career constituents are paying attention to all the wonderful news and information shared through the uConnect portal.

Back to basics for increased utilization in 3, 2, 1...

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Topics: Promoting Career Services

Two Things...

by Hannah Chouinard


There are more online resources, third-party apps, and services for career centers than ever. Your career center probably has a library of fantastic online resources scattered across various websites, portals and apps, which means they're most likely hard to find and potentially underutilized. Adding more resources might even confuse your audience base and set you up to compete with your current offerings, decreasing overall utilization.

Before you bring on another resource, whether it be for mentoring, interview prep, or even a whole new career services management system, we encourage you to consider two things...

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Topics: Promoting Career Services, Student Engagement

Key Takeaways from Communicating Careers: A Conference On Marketing For Career Centers

by Braden Lanham

How can university career centers reach and engage students?

For the second year running, Boston University’s Center for Career Development played host to a unique conference designed to help answer this overarching question. There seem to be a lot of unique ways through which attendees are reaching their students and approaching career center marketing, from emails to social media to tabling and handing out fliers. Below are some of the most popular ideas of the conference. 

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Topics: Marketing Trends, Promoting Career Services

Using LinkedIn to Access Big Data in Your Career Center

by Ben Pauley

Our lives are becoming increasingly intertwined with the internet. We use it at work, we use it at home, and, thanks to smart phones and tablets, we use it on the go. What’s left behind is a mound of unorganized information. It’s no surprise then that innovative companies everywhere have begun to organize this data and put it to good use. 

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Topics: Promoting Career Services, Industry Insight, Career Readiness

Figuring out Twitter in the Career Center

by Ben Pauley

This week we’re talking about another social media tool: Twitter. We’ll be discussing what it is, why it’s important for career service professionals everywhere and some best practices to engage students in fun and creative ways.

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Topics: Marketing Trends, Promoting Career Services, Social Marketing

Microblogging for Beginners

by Ben Pauley

Creating content is hard. You've accumulated all of this insight, but how do you share it with students so that they will listen? This is the hardest part. 

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Topics: Promoting Career Services, Student Engagement