Snapchat and Instagram are a huge part of college campus life these days. An overwhelming number of students use these social media tools; a recent survey done by New York-based advertising company Sumpto found that 77% of college students are using Snapchat daily, and similarly, an ever-increasing number of teenagers and young adults are on Instagram, where almost 90% of users are under 35. The fact is: college-age kids engage and connect largely through social media and this means that career services and other higher ed professionals can leverage these channels to communicate their messages to students.
Here, we want to discuss two specific, largely visual tools, Snapchat and Instagram, and why career service professionals should use them .
When talking to schools, our Founder often says “your ability to serve your students is predicated on your ability to effectively communicate with them.”
Today’s students communicate in fundamentally different ways than their non-millennial predecessors. They use their smartphone’s keyboard, camera and microphone to express themselves, they spend 3.1 hours a day consuming social media, and they almost never read emails not directly targeted to their immediate and personal interests. We are all witness to the biggest shift in communication since the move from radio to television - and the students right outside your office window are the ones leading this revolution.
Every Sunday (okay, sometimes Monday if it's a three-day weekend) we review and send all of our partner schools a 'Weekly Usage Update'. While users can always find these stats in their uConnect admin dashboard, we email clients key datapoints so they can better understand how their community is engaging with their career resources. In doing this, we hope to support clients in reaching their utilization goals.
So partners can benchmark and improve usage of their uConnect portal, we wanted to create a 'Readership Primer' or essential, brass tacks, list of practices to provide a foundation that ensures career constituents are paying attention to all the wonderful news and information shared through the uConnect portal.
Back to basics for increased utilization in 3, 2, 1...
Topics: Promoting Career Services
There are more online resources, third-party apps, and services for career centers than ever. Your career center probably has a library of fantastic online resources scattered across various websites, portals and apps, which means they're most likely hard to find and potentially underutilized. Adding more resources might even confuse your audience base and set you up to compete with your current offerings, decreasing overall utilization.
Before you bring on another resource, whether it be for mentoring, interview prep, or even a whole new career services management system, we encourage you to consider two things...
How can university career centers reach and engage students?
For the second year running, Boston University’s Center for Career Development played host to a unique conference designed to help answer this overarching question. There seem to be a lot of unique ways through which attendees are reaching their students and approaching career center marketing, from emails to social media to tabling and handing out fliers. Below are some of the most popular ideas of the conference.
Our lives are becoming increasingly intertwined with the internet. We use it at work, we use it at home, and, thanks to smart phones and tablets, we use it on the go. What’s left behind is a mound of unorganized information. It’s no surprise then that innovative companies everywhere have begun to organize this data and put it to good use.
This week we’re talking about another social media tool: Twitter. We’ll be discussing what it is, why it’s important for career service professionals everywhere and some best practices to engage students in fun and creative ways.