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A fresh take on career center marketing, higher-ed and entrepreneurship

Engaging Millennials in Career Education - An Updated Take

by Sarah Stone

 

When talking to schools, our Founder often says “your ability to serve your students is predicated on your ability to effectively communicate with them.”

Today’s students communicate in fundamentally different ways than their non-millennial predecessors. They use their smartphone’s keyboard, camera and microphone to express themselves, they spend 3.1 hours a day consuming social media, and they almost never read emails not directly targeted to their immediate and personal interests. We are all witness to the biggest shift in communication since the move from radio to television - and the students right outside your office window are the ones leading this revolution.

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Topics: Marketing Trends, Promoting Career Services

Back to Basics

by Hannah Chouinard

Every Sunday (okay, sometimes Monday if it's a three-day weekend) we review and send all of our partner schools a 'Weekly Usage Update'. While users can always find these stats in their uConnect admin dashboard, we email clients key datapoints so they can better understand how their community is engaging with their career resources. In doing this, we hope to support clients in reaching their utilization goals.

So partners can benchmark and improve usage of their uConnect portal, we wanted to create a 'Readership Primer' or essential, brass tacks, list of practices to provide a foundation that ensures career constituents are paying attention to all the wonderful news and information shared through the uConnect portal.

Back to basics for increased utilization in 3, 2, 1...

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Topics: Promoting Career Services

Two Things...

by Hannah Chouinard


There are more online resources, third-party apps, and services for career centers than ever. Your career center probably has a library of fantastic online resources scattered across various websites, portals and apps, which means they're most likely hard to find and potentially underutilized. Adding more resources might even confuse your audience base and set you up to compete with your current offerings, decreasing overall utilization.

Before you bring on another resource, whether it be for mentoring, interview prep, or even a whole new career services management system, we encourage you to consider two things...

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Topics: Promoting Career Services

Key Takeaways from Communicating Careers: A Conference On Marketing For Career Centers

by Braden Lanham

How can university career centers reach and engage students?

For the second year running, Boston University’s Center for Career Development played host to a unique conference designed to help answer this overarching question. There seem to be a lot of unique ways through which attendees are reaching their students and approaching career center marketing, from emails to social media to tabling and handing out fliers. Below are some of the most popular ideas of the conference. 

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Topics: Branding, Marketing Trends, Promoting Career Services

Using LinkedIn to Access Big Data in Your Career Center

by Ben Pauley

Our lives are becoming increasingly intertwined with the internet. We use it at work, we use it at home, and, thanks to smart phones and tablets, we use it on the go. What’s left behind is a mound of unorganized information. It’s no surprise then that innovative companies everywhere have begun to organize this data and put it to good use. 

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Topics: LinkedIn, Recruiting, Data, Promoting Career Services

Figuring out Twitter in the Career Center

by Ben Pauley

This week we’re talking about another social media tool: Twitter. We’ll be discussing what it is, why it’s important for career service professionals everywhere and some best practices to engage students in fun and creative ways.

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Topics: Microblogging, Twitter, Promoting Career Services

Changing How Companies Brand and Recruit on Campus

by Sarah Stone

Employer recruiting on college campuses has been a part of the higher education experience for years. Now, however, with new-found pressure to improve career preparation and student outcomes, recruiting plays a bigger role than ever.

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Topics: Recruiting, Branding, Promoting Career Services

Microblogging for Beginners

by Ben Pauley

Creating content is hard. You've accumulated all of this insight, but how do you share it with students so that they will listen? This is the hardest part. 

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Topics: Microblogging, Promoting Career Services

Starting Early Matters: Career Programming for Underclassmen

by Ben Pauley

Greetings and salutations from England. I’m writing from a little cafe sandwiched between a book store and a hotel on High Street in Oxford. The architecture is stunning, as you might expect, and Harry Potter was filmed just around the corner. Thought you’d want to know.  

Anyway, enough about me. This week I want to discuss the importance of underclassmen involvement in career programming. Recently an article was written by Janet Lorin, a higher education columnist for Bloomberg, on this very topic. The purpose of this blog is to discuss both why and how schools have started moving to this model. 

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Topics: Career Preparation, Promoting Career Services

Tumblr: What It Is and Why It Matters to Career Services

by Ben Pauley

Hey there. This year we had a tremendous holiday weekend. Pie was eaten, and a merry time had by all. But, as wonderful as it all was, we’re excited to be back in the office. Especially because of the scrumptious leftovers. New diet. I’m eating pie all week.

Ok, let’s get to it. Lately we’ve been blogging a lot about tools like Snapchat, LinkedIn, and about.me. Continuing this tradition, this week we’re talking about Tumblr.

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Topics: Tumblr, Promoting Career Services