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A fresh take on career center marketing, higher-ed and entrepreneurship

Key Takeaways from Communicating Careers: A Conference On Marketing For Career Centers

by Braden Lanham

How can university career centers reach and engage students?

For the second year running, Boston University’s Center for Career Development played host to a unique conference designed to help answer this overarching question. There seem to be a lot of unique ways through which attendees are reaching their students and approaching career center marketing, from emails to social media to tabling and handing out fliers. Below are some of the most popular ideas of the conference. 

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Topics: Marketing Trends, Promoting Career Services

Figuring out Twitter in the Career Center

by Ben Pauley

This week we’re talking about another social media tool: Twitter. We’ll be discussing what it is, why it’s important for career service professionals everywhere and some best practices to engage students in fun and creative ways.

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Topics: Marketing Trends, Promoting Career Services, Social Marketing