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A fresh take on career center marketing, higher-ed and entrepreneurship

Engaging Millennials in Career Education - An Updated Take

by Sarah Stone


When talking to schools, our Founder often says “your ability to serve your students is predicated on your ability to effectively communicate with them.”

Today’s students communicate in fundamentally different ways than their non-millennial predecessors. They use their smartphone’s keyboard, camera and microphone to express themselves, they spend 3.1 hours a day consuming social media, and they almost never read emails not directly targeted to their immediate and personal interests. We are all witness to the biggest shift in communication since the move from radio to television - and the students right outside your office window are the ones leading this revolution.

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Topics: Marketing Trends, Promoting Career Services

Key Takeaways from Communicating Careers: A Conference On Marketing For Career Centers

by Braden Lanham

How can university career centers reach and engage students?

For the second year running, Boston University’s Center for Career Development played host to a unique conference designed to help answer this overarching question. There seem to be a lot of unique ways through which attendees are reaching their students and approaching career center marketing, from emails to social media to tabling and handing out fliers. Below are some of the most popular ideas of the conference. 

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Topics: Branding, Marketing Trends, Promoting Career Services