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A fresh take on career center marketing, higher-ed and entrepreneurship

Using LinkedIn to Access Big Data in Your Career Center

by Ben Pauley

Our lives are becoming increasingly intertwined with the internet. We use it at work, we use it at home, and, thanks to smart phones and tablets, we use it on the go. What’s left behind is a mound of unorganized information. It’s no surprise then that innovative companies everywhere have begun to organize this data and put it to good use. 

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Topics: LinkedIn, Recruiting, Data, Promoting Career Services

How LinkedIn's New Career Feature Helps Career Services

by Ben Pauley

While becoming the #1 social network for professionals, LinkedIn has accumulated a treasure trove of data on its users. Finally we get to see what it has been doing with this data, and the implications are huge for career services professionals. A couple of days ago the company rolled out a new feature that uses this data to allow students, prospective students, alumni, schools, and employers to better navigate higher education through outcome-based rankings and other career exploration tools. These tools are useful for career services professionals for three main reasons:

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Topics: LinkedIn, Promoting Career Services