Welcome to our Blog!

A fresh take on career center marketing, higher-ed and entrepreneurship

Key Takeaways from Communicating Careers: A Conference On Marketing For Career Centers

by Braden Lanham

How can university career centers reach and engage students?

For the second year running, Boston University‚Äôs Center for Career Development played host to a unique conference designed to help answer this overarching question. There seem to be a lot of unique ways through which attendees are reaching their students and approaching career center marketing, from emails to social media to tabling and handing out fliers. Below are some of the most popular ideas of the conference. 

Read More

Topics: Branding, Marketing Trends, Promoting Career Services

Changing How Companies Brand and Recruit on Campus

by Sarah Stone

Employer recruiting on college campuses has been a part of the higher education experience for years. Now, however, with new-found pressure to improve career preparation and student outcomes, recruiting plays a bigger role than ever.

Read More

Topics: Recruiting, Branding, Promoting Career Services