A couple of weeks ago we published a blog post outlining why Career Services should be using Snapchat. In the same post we gave you a small but powerful list of best practices. This week, as promised, we are following up with a practical guide to aid Career Centers that want to sign up for their very own Snapchat account.
As I briefly mentioned in our last Snapchat post, I had the distinct pleasure of talking with Jessica Brand, Social Media Manager at the University of Houston, about how to go about setting up an account. I contacted her because the University of Houston is one of the first universities to use Snapchat effectively. This is no surprise, as they have a number of great social media campaigns.
Before we talked, I was pretty confused about how schools went about setting up and using an account. Does one person run the account on their personal phone? Can more than one person have access on multiple phones at one time? To complicate my confusion, it was late in the day and I had consumed entirely too much coffee. Nothing frustrates the caffeine jitters like a seemingly unsolvable problem. So, imagine my relief when Jessica came to the rescue.
Step-by-Step Guide to Getting Snapchat On Your Phone
Set up an independent email address for your account. This email will be used for your Snapchat Log In. For example, Universitysnapchat@gmail.com.
Next, download the application on your cell phone if you haven’t already.
After downloading, create your account by clicking Sign Up on the Snapchat opening page and then enter the email address you created, a password, and your birthday.
Once this is done your University Account will be up and running. Only one person can access the account at a time, but, because the account is not tied to a specific number, it can be used on different mobile devices at different times. All you need is the email and password.
Step-by-Step Desktop Download
Another option for those of you who want more flexibility is Snapchat for your desktop. This way you don’t always have to post from your personal phone. Keep in mind, even if you access the account from your computer, only one person can be signed into the account at a time.
A company called Bluestacks recently came out with software that allows you to play mobile applications on your PC or Mac.
Go to the Bluestacks website: http://www.bluestacks.com/app-player.html. Click the green button in the bottom right-hand corner.
Note: If you are downloading Bluestacks on a Mac I would suggest using this website.
- Once Bluestacks has downloaded it will ask you to add a Google Account. Click next in the bottom right-hand corner of the page.
You can then add a Google Account (if you already have created an account for mobile, use the same account for your desktop.)
When setting up this account it is preferable to create a new one instead of using a personal account. As above, this will allow multiple people in your department to have access.
You’ll then be asked to link a phone to the account. Skip this. After skipping you will arrive at Bluestacks main page. Click the Blue Search button in the top right-hand corner of the page.
Search for Snapchat. When you get the results click Install in the top right-hand corner.
Then choose which app to Install. The Android App is the best.
You will then have Snapchat on your desktop. Login with your Google account and you’re ready to go! Before you start snapping, remember to take a look at our previous blog post concerning Snapchat best practices.
Finally, good luck to all you newly minted Snapchatters and, like always, we’d love to hear from you at firstname.lastname@example.org if you have questions, comments, or troubles.