The 4th Annual Communicating Careers Conference, held at the Boston University's Center for Career Development is the only conference of its kind - focusing exclusively on marketing in career services. New research showing 88% of freshmen said career advancement was a critical factor in their decision to enroll in college has put enormous pressure on schools to show how they support career outcomes starting in enrollment. As a result, career services marketing is a topic gaining momentum in the national higher education conversation.
Here are some of the highlights from the conference:
The Career Services Ed Tech Stack
The role of career services in the higher ed. landscape has evolved to where it’s increasingly becoming central to delivering on the promise of higher ed., specifically helping students develop rewarding career pathways. With this evolution, there has also been a change to the technology landscape that supports career services. What has emerged is a Career Services Ed Tech Stack or a set of layers of software and applications that are focused on careers, and designed to help students achieve. Dr. Sheetal Patel, Associate Director, Content and Educational Design Strategist, Career Management Center, Stanford Graduate School of Business presented on her research around the Career Services Ed Tech Stack. Her research is also being published in a white paper, "The Career Services Ed Tech Stack", co-authored by David Kozhuk, uConnect’s CEO. The paper offers best practices for building, managing and marketing your career services tech stack in a way that engages students and key stakeholders and integrates career services into the campus campus ecosystem. For a copy of the white paper, send an email to firstname.lastname@example.org
The Power of Marketing your First Destination Data
"In a world where career services is seen by higher ed. leaders as just another student service, higher education as we know it will not survive." That was the opening statement David Kozhuk, CEO of uConnect, shared in his presentation during the conference. David challenged attendees to think about how they can leverage their First Destination Data in a dynamic manner that doesn’t just show what former students have achieved, but actually paints a picture to future students of what is possible. David shared uConnect's vision for the future of higher education, where career services is part of the daily student experience from the very beginning of their journey.
As part of David’s presentation, uConnect is conducting a survey to collect data about how institutions are promoting their First Destination data to 1) current and prospective students to inform pathways, 2) faculty and academic advisors to better support students in their daily interactions and 3) enrollment and admissions professionals to market outcome data and recruit more students.
We will be keeping the survey open through June and invite career services professionals and higher education leaders to participate. Not a survey person? Not only will each participant get to see how they stack up versus their peer institutions, each participant also receives a set of tailored recommendations for how to get more from their First Destination Data.
The topic wasn’t serious, but the competition was – the uConnect Four Tournament
The Communicating Careers Conference reception was sponsored by uConnect and was the site of the inaugural uConnect Four tournament – our take on the classic Connect Four game. Career Service professionals were pitted against each other in fierce competition to become the first ever uConnect Four Career Champion. After four heated rounds of play, Jennifer Pawlewicz from Ithaca College (a uConnect customer!) walked away with the title - and bragging rights - until next year.
Hope to see you at next year's Communicating Careers Conference - we'll definitely be there!
- Your friends at uConnect
*Group photo - credit Twitter @BU_CCD