Florida Agricultural and Mechanical University is a globally recognized, public historically Black university that serves nearly 10,000 students from the United States and more than 70 other countries.
The career development of FAMU students and alums has always been central to the University’s mission. Ensuring that all students are aware of, and make use of, all of the valuable resources and supports available to them in the Career and Professional Development Center, however, was sometimes a challenge. Recognizing that the best way to reach today’s digital native students was through a highly engaging and comprehensive online presence, the Career and Professional Development team partnered with uConnect to build FAMU’s brand new virtual career center: https://cpdcenter.famu.edu/
“Our new virtual career center makes our services much more accessible and scalable, but in addition it also gives us control over our office’s brand and identity,” says Marie Smallwood, Interim Director of the Career and Professional Development Center. “Having this control allows us to make our office more appealing, exciting, and helps us demonstrate that we are experts and guides, not just a place for resume review.”
The new virtual career center is a highly accessible, digital space for students to easily find all things career: events, resources, news and advice, internships, jobs, labor market data, student organizations, employer partners, career counselors, and more.
This abundance of career content is all carefully curated on the virtual career center into ‘Communities’ - digital spaces where students can browse resources and opportunities specifically related to one of FAMU’s Colleges, such as Agriculture and Food Science; affinity or identity groups, such as LGBTQ; or stage along the ‘Career Action Plan’, such as ‘Sophomore: Engage’. This method of organization allows students to easily find the content relevant to their unique interests, identities, and steps along the career path.
To ensure that the virtual career center is constantly updated with fresh, relevant content, the virtual career center is connected through direct technical integrations to several external sources, including Handshake to pull in jobs, internships, employers, and events; Vault to bring in career and industry guides; Emsi for up-to-date labor market data; and trusted career advice providers such as The Muse and WayUp for blogs and news.
Through the new virtual career center, students will be proactively engaged with automated, completely customized newsletters full of just the content relevant to each student based on the ‘Communities’ they have identified interest in. No two newsletters are the same, just as no two students have the same combination of interests, affinities, and experiences. The customized nature of the newsletters ensures that students are delivered the information they want, and don’t have to wade through content irrelevant to their unique pathways.
It’s not just current students who benefit from the new virtual career center - prospective students, employer partners, alums, families, and faculty and staff will also find immense value. Prospective students will be able to explore the ‘Future Rattlers’ Community to learn more about the strong career support they will receive should they choose to enroll at FAMU. Employer partners are featured prominently on the virtual career center, providing them heightened visibility, and within the Employers Community they can easily learn about all of the different ways to engage with FAMU students. Alums have their own digital space, where they can find continued career support long after they’ve graduated. A Community dedicated to Families provides suggestions and resources for families looking to support their students’ career development. Last but certainly not least, faculty and staff now need to visit just one place to learn how they can partner with the Career and Professional Development team, and to refer students to career resources and opportunities during advising appointments or in class.
“We are deeply proud to support the work of Florida Agricultural and Mechanical University,” says David Kozhuk, Founder and CEO of uConnect. “The Career and Professional Development Center team has a clear understanding of the needs of their students and the importance of integrating career development into the full student experience. It is an immense pleasure to work with them.”
To explore FAMU’s new virtual career center, visit https://cpdcenter.famu.edu/
And if you'd like to learn how uConnect can help bring your career center online, fill out the form below and a member of our team will get in touch!