“Emerson Students are highly passionate, driven individuals, committed to pursuing pathways in communication and the arts. Our job in the Career Development Center is to help students find and pursue meaningful pathways that align with their interests and talents,” says Anders Croft, Marketing Communications Specialist. “Our uConnect platform has allowed us to aggregate and streamline access to the wealth of resources and opportunities we offer our students, making both their exploration, and the work of the staff and faculty who support them, simpler and more engaging.”
Since launching their uConnect platform, CareerBuzz, nearly three years ago, Emerson has seen continual growth in engagement, with increases in users and web sessions over 50% in the past year. Using the proactive communication tools built into the back-end of the uConnect platform, Emerson boasts a nearly 40% average email open rate, an impressive testament to the fact that the Emerson Career Development Center is reaching students with the information they want.