A newsletter-style blog published every third Wednesday of the month. In the Memo, you'll find practical advice and best practices for using your uConnect platform, inspiration from other partner schools, news from the uConnect community, and more!
While one of our primary goals here at uConnect is to make the management of your platform as easy and quick as possible, there’s still a little maintenance and publishing that needs to happen to keep your content fresh and up-to-date. BYU’s Marriott School of Management has done an excellent job employing student workers to do a large amount of this management. To learn about their approach, we spoke with Melinda Maughan, Director of Operations at BYU Marriott.
“Our student staff play a major role in creating content and promoting CareerLaunch [Marriott’s undergraduate uConnect platform]. There are three groups of student staff who contribute: the brand management team for the Business Career Center, TA’s for the career advisors, and club leaders from professional student organizations. The brand management team is comprised of students majoring in marketing or communications. This team is trained by members of the Business Career Center to create month-long campaigns to promote CareerLaunch. The team starts by creating a strategic brief for each month-long campaign. Decisions about the objectives of the campaigns is decided by the needs of the audience, such as career fair preparation, resume tips, interview preparation. Once these topics are decided, the team finalizes the strategic brief which includes an outline of the tactics. Tactics can include writing articles, publishing resource tiles, and/or hosting promotion booths and events to drive traffic to the website. After the campaigns and tactics are finalized, the brand management releases the strategic brief and tact ics to the TA’s and club leaders so all three groups are synced in messaging. Monthly meetings with all three groups are conducted to ensure collaboration with a focus on meeting the needs of the audience."
“Our most visited articles are called Success Stories. Each week, the brand management team interviews a student who had success in finding an internship or job and creates a short Q&A article from the interview. When selecting which Success Stories to publish, the content aligns with the marketing campaigns. For example, if the campaign is about career fair preparation, then the Success Story will highlight a student who found the internship or job at a career fair. At times, the TA’s or club leaders will also publish a Success Story, but this is typically done by the brand management team. The TA’s or club leaders will publish complementary content such as advice. We have found that by including students in creating content and promotional material, the content caters more fully to the student audience members.”
Thanks so much for sharing, Melinda!
Now available to everyone as part of your core platform is our Classes content type, to add to your list of existing content types: Jobs, Employers, Events, Resources, Blogs, Organizations, and People. Research has found that students who identify the connection between coursework and career report higher rates of well-being while at school, one of the largest factors affecting persistence and retention. Featuring classes on your platform that teach skills aligned to the future of work, next to your career resources, events, and opportunities, is a great way to encourage students to see and internalize that connection.
Add and manage Classes in the ‘Publish’ section of your dashboard. Input a description of the course, an image, name of the professor, and number of course credits. Then tag the class like you would any other piece of content on uConnect to have it pulled into the appropriate Communities and filterable on the Classes landing page. To enable the functionality to allow Classes to appear on the front end of your platform, just send a message to firstname.lastname@example.org!
Welcome to the newest members of the uConnect community! Great things are ahead.
The following partner schools are having their uConnect birthdays (aka anniversary of platform kickoff, but more fun).
Happy 3rd Birthday to:
Happy 2nd Birthday to:
Check out articles published over the past month and get in the know!