A newsletter-style blog published every third Wednesday of the month. In the Memo, you'll find practical advice and best practices for using your uConnect platform, inspiration from other partner schools, news from the uConnect community, and more!
Research has found that students who identify the connection between coursework and career report higher rates of well-being while at school, one of the largest factors affecting persistence and retention. Featuring classes on your platform that teach skills aligned to the future of work, next to your career resources, events, and opportunities, is a great way to encourage students to see and internalize that connection.
The University of Calgary’s Continuing Education division recently launched their uConnect platform. In each Career Community, classes relevant to the Community’s career area are featured using an eye-catching design. For current students, this serves to align and demonstrate the connection between coursework and their career interests. And for prospective students, featuring relevant classes alongside other career development content aligned to a specific career interests demonstrates the clear career value of enrolling with Calgary, as well as the robust career development experience that will be available to them once they do.
To learn more about how the team at Calgary approached adding classes to their uConnect platform, we spoke with Ryan Lawrence, Digital Marketing Specialist, University of Calgary Continuing Education
“For our launch in December, we set up a dozen courses and certificates to populate the Classes section of our uConnect site. We used graphics and copy that had already been created for use in marketing emails, social media, and ads. From our perspective, these featured classes provide the most direct link between uConnect and our main registration site.
We're using UTM codes to track the performance of the featured courses in Google Analytics, and will use this data to inform our strategy in the future.”
Each student has a unique background and set of experiences that makes them who they are, the result being that every student needs access to different resources to contribute to their career and individual growth. Affinity communities allow students to view resources, read advice, and identify with groups, mentors, and advisors that are relatable and unique to their own personal experiences, granting students access to tools and content that are most relevant to their own backgrounds or identity affinities.
What are affinity communities?
Affinity Communities are built using the same infrastructure as your Career Communities, and can be added to your main navigation to represent special populations, including LGBTQ+, Women, People of Color, Transfer Students, First Generation Students, and more. Your Affinity Communities should be based on the diverse makeup of your student body, to ensure dedicated support is provided for your entire student population.
Drew University’s Affinity Communities feature community blogs, featured opportunities, events, success stories, and classes, all related specifically to the Affinity, such as Religion and Faith. The Religion and Faith Community also displays community leaders for students interested in religion and faith to reach out to for guidance and questions. Drew’s other Affinity Communities feature specific community leaders as well.
The University of North Texas uses Affinity Communities to provide support for Commuter, International, First Generation, and Students with Disabilities, to name a few. Similar to Drew University, UNT’s Affinity Communities feature jobs, events, resources, and tips curated for students who identify with a specific community.
Building out Affinity Communities is a great way to assure students that there’s a community of students, advisors, and mentors with similar backgrounds and experiences as them. These Affinity Communities provide a space where members of the community can come together to share advice, support, and opportunities. To learn more about Affinity Communities, contact a team member at email@example.com.
Welcome to the newest members of the uConnect community! Great things are ahead.
- University of Calgary Continuing Education
- Read the University of Miami's Alumni Association Launch Announcement!
The following partner schools are having their uConnect birthdays (aka anniversary of platform launch, but more fun).
Happy 4th Birthday to:
Happy 2nd Birthday to:
Happy 1st Birthday to:
- Drew University
- Binghamton University
- Binghamton University
- Pomona College
- Michigan State University
- St. Catherine University
- University of Missouri
- Aquinas College
Check out articles published over the past month and get in the know!