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Graduate Business Schools See Continual Growth in Digital Engagement with Career Advancement Activities

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Competition to enroll graduate business students has been on the rise. For prospective and current business school students, career advancement is a bigger motivator than ever before. The combination of these factors means that in order to attract and retain graduate business students, institutions must promote and maintain a strong culture of career advancement. And because these schools are expanding their offerings, including more and more specialty programs, schools are tasked with supporting a student population with even more diverse career needs. 

uConnect is proud to support the work of many undergraduate and graduate business schools who are doing just that, by helping institutions launch digital career platforms that leverage integrations to aggregate valuable resources, and serve as vital tools for marketing and engaging campus communities in career development efforts. And the work we're doing together is successful: since launching uConnect, each one of the graduate business schools highlighted here has seen continual growth each academic year in critical areas of digital engagement, including users, web sessions, and page views.

Here’s a snapshot of the great work that just a few of our many partners who support graduate students are doing to promote and advance a robust career development culture on campus. 


“At the Rockwell Career Center, we are proud to support Bauer’s richly diverse population of nearly 7,000 business students - each with their own specific career aspirations. Additionally, we work with thousands of employers each year, connecting them with our students through a wide array of recruiting events and experiential opportunities," says Jamie Belinne, Assistant Dean at Bauer. "The Rockwell team strives to learn and address the unique needs of each individual student and employer. Our uConnect platform markedly simplifies and scales our ability to provide customized support to each student and employer. It would be incredibly difficult, if not impossible, to provide this level of personalization without the platform. uConnect is our centralized and robust digital hub for engagement with career development activities.” 

Bauer’s uConnect platform serves both graduate and undergraduate business students, as well as employer partners, alumni, and faculty & staff. Across Bauer’s career communities and content categories, such as ‘Scholarships’ and ‘OCR Jobs,’ there are 16,515 opt-in subscribers. This impressive figure is evidence that the content the Rockwell team is publishing to their platform resonates with the Bauer community -- so much so that users are raising their hands to receive content in automatically customized and generated newsletters.

Check out Bauer’s platform here:




“Our uConnect platform is the digital engagement hub of the Feld Center for Industry Alliances. uConnect optimizes our ability to market Feld services to students, engage them in our initiatives, and brand and promote our employer partners. uConnect also provides a straightforward mechanism for bringing more voices into the career conversation. Already we’ve published guest blog posts written by alumni, employers, staff, and students themselves,” says says Patti Collins, Manager of Marketing, Operations, and External Relations. 

Questrom’s platform serves the full student body: undergraduates, MBA candidates and specialty masters students, and is also is a resource for alumni and employers. The Feld team has created Industry Career Communities designed to be one-stop, self-serve spaces for finding advice, opportunities, and resources in an industry-specific context. Students, with busy schedules, balancing multiple priorities are loving it: between the platforms inaugural academic year, 2017-2018, and this past academic year, the platform has seen a 39.8% increase in unique users, a 48.8% increase in web sessions, and a 25.6% increase in pageviews.

Take a look at Questrom's platform here:



“uConnect is our home base for engagement with career services and a strategic tool to promote how we, at the Marriott School, support career advancement, to students and key stakeholders,” says Mike Roberts, Assistant Dean and Director of the Business Career Center.

Marriott launched their MBA platform in the fall of 2016, after observing their undergraduate platform’s impact on student engagement. MBA CareerLaunch facilitates self-guided career exploration, allowing users to easily discover and engage with career guides, student clubs, and resources organized by ‘Track.’ Marriott’s proactive communication to students is also highly effective; emails sent from Marriott’s MBA Career Launch platform boast an open rate over 300% greater than the industry average.¹

See what they’ve built:

¹Constant Contact, Average Industry Rates for Email - Higher Education, Updated May 2019



“Our uConnect platform, Graduate CareerConnect, streamlines both our students’ ability to engage with us, and our ability to proactively engage with them," says Trista Hevey, Director of MBA Corporate & Alumni Relations. "Together, this positively impacts the effectiveness of our career development efforts and the student experience.” 

Isenberg School of Management at UMass Amherst, uConnect’s first partner institution, launched their platform in the winter of 2013. The Isenberg team makes particularly great use of the proactive communication tools built-in to the uConnect dashboard, which work in conjunction with uConnect’s intelligent tagging system to automatically generate an individually customized newsletter for every subscriber. These newsletters see an average click-through rate over twice the industry average.¹

¹Constant Contact, Average Industry Rates for Email - Higher Education, Updated May 2019

Check it out:



“CareerLaunch, our uConnect platform, serves dual crucial purposes,” says Kim Austin, Director of the Mays Business School Graduate Career Management Center. “It is an instrumental tool for current students and career center staff, but also a neatly packaged and streamlined way to demonstrate to prospective students our commitment to the career development of our graduate students, the wealth of resources and supports we offer, and the career outcomes of students who’ve graduated from our programs. Upon seeing our platform and Outcome Data Visualization tool, our admissions director immediately asked if she could share the link to CareerLaunch with prospective students!”

Mays has been able to increase the visibility of their valuable resources as well as increase access to the greater community. Roughly 1,200 graduate students attend Mays College of Business, yet since launching their uConnect platform in the winter of 2017, an average of 1873 unique visitors have come to the platform each month -- over 50% more visitors than graduate students. This impressive number is a clear indication that the Mays’ platform is resonating with the wider community -- prospective students, faculty & staff, and alumni -- in addition to current students. In maintaining such a space for the entire business school community to engage with career development efforts, Mays is making great progress in adopting a community, or Career Everywhere approach to career development practice.

See the Mays platform here, and make sure to check out their Outcome Data Visualization page!

Plus, don’t miss the insightful CoffeeBreak Conversation we had with Kim in April!


To lean how uConnect can support your institution's enrollment, retention, and student outcome goals and embed career into every step of the student journey, from career to completion, visit or send a message to

Building Confidence in the Return On Investment in Higher Education
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About Author

Cece Carey-Snow
Cece Carey-Snow

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